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08 Jul 2021  • 

Introduction to Philanthropic Psychology

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Estimated Turnout

upto 100
Delegates
Based on previous editions

Editions

08 Jul 2021
+2 more editions

Frequency

Bi-annual
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Philanthropic Psychology is the psychological science of how to grow love for humanity. When it is applied to help fundraisers to grow giving, it .. Read more begins by spelling out how fundraisers can conceptualize each fundraising communication as an opportunity to fulfil donors' psychological needs. Our research shows that when the fulfilment of donors' psychological needs is made salient at the time of decision making, increases in donation will follow. But how best to meet these psychological needs differs depending on which identity people are expressing when they give to your organization. This webinar will explain how a host of identities are expressed through giving and how fundraisers can best identify, nurture, and develop them.

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