Consumers are changing the way they view video, and it's important for brands and advertisers to keep up. The streaming economy is no longer just for ..
millennials and techies. It's now a mainstream part of the media experience. As audiences move away from traditional cable television, viewers are more and more relying on free video streaming services like Crackle and IMDB as well as subscription video-on-demand (SVOD) from providers like Netflix and Hulu.