When Maryland shut down in response to the COVID-19 pandemic, SMECO was presented with a unique opportunity to engage with its members in a new, .. Read more meaningful way. After identifying key audience insights, SMECO worked closely with ICF to develop the Kits for Kids program to address its members’ new way of life: more time at home, working remotely and juggling childcare, increased household energy use, and financial uncertainty. The kit was designed to educate children, save energy, and show SMECO members that their co-op cares. Leveraging existing communication channels, SMECO received 1,900 kit requests in just 48 hours. Overall, the campaign received over 2,500 kit requests within 6 weeks of launch, more than half of the year-end goal.
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