Beverage Essentials Handbook

Building on our world-renowned Arena International Consumer Conference Series, we are proud to announce the launch of our Beverage Essentials .. Read more Handbook 2020. With Covid-19 making it increasingly difficult to share industry updates face-to-face, we have collated some of the most compelling case studies in the beverage sector to showcase developments in drinks brands from leading experts. This manual offers an in-depth look at new trends, product innovation and success stories within the drinks industry and is the on-desk reference guide for professionals in the soft drinks, beer, and spirits sectors. Comprising of industry-written pieces, the handbook is an essential tool for drinks companies looking to optimise strategy, innovate and leverage new technologies and is the go-to resource, complete with its comprehensive supplier directory. Biography: Following 5 years with The Nielsen Company, Mark has spent the last 12 years working for Coca-Cola European partners in a number of different roles including Strategy & Insights, Category, Shopper Marketing and Revenue Growth Management. More recently, Mark is Commercial Development Director looking after Category Management & Shopper activation across all channels.