If your MarTech stack wasn't broken and bleeding money before, it will be now. Before our world was turned on its head we were maybe sleepwalking .. Read more through just how badly our fragmented and overlapping MarTech ecosystems were draining our business of cash. If we hadn't already we are certainly waking up to that reality now. With more pressure than ever to drive down costs, create efficiencies yet still deliver marketing growth targets we discuss just how you can achieve that at pace, with future proofing in mind. Biography: Having hung up his drumsticks after 25 years as a touring drummer, Ryan has spent the last 11 years helping global enterprises drive digital transformational growth. Former agency owner and practicing marketer at heart, Ryan’s sweet spot has been helping marketers take charge amid the explosion of technology and changing customer expectations. To develop an ecosystem that is fit for the modern marketer, drives business acceleration and delights customers in the age of the experience economy.
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