Digital Engagement through Digital Communications

Consumers are now engaging via digital channels in their everyday life and are now seeking the same digital experience from their health insurance .. Read more providers. Digital engagement has the potential to lower members’ out-of-pocket costs and improve member health. In this session we will share results of recent research that highlights what consumer resources & approaches will motivate members to engage in digital channels, and introduce the core capabilities that health insurance providers need to support the desired digital engagement experience.