The virtual dimension of the e-Cosmetic 360 trade fair aims to accelerate business and innovation', explains Franckie BÃ©chereau, the director of .. Read more the trade fair. And it may succeed to an unprecedented degree. Companies, brands, and innovation hubs need a jump start and are looking to share with and emulate each other. Digital technology is adapted to agile, hyperdynamic pathways, which are key to this 2020 edition. The e-Cosmetic 360 exhibitor and visitor populations may even be larger and more diverse. â€˜We will be further ramping up communication around multidisciplinary innovation bridging the divide between cosmetics, the scientific and environmental fields, and key sectors like agriculture, food processing, health, logistics, and services, adds Franckie BÃ©chereau.
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