The profound social changes introduced in the wake of Covid-19 have seen record numbers of consumers shift to online retail, accelerating the trend .. Read more toward digital transformation in a number of sectors. Ms Villanueva heads Cruz Marcelo & Tenefrancia’s intellectual property department and is the principal litigator of intellectual property litigation and enforcement cases. She was the principal litigator of landmark intellectual property cases in the Philippines where the Supreme Court first declared a trademark as internationally well-known and affirmed the jurisdiction of the Intellectual Property Office over administrative cases for violations of intellectual property rights. She also successfully defended before the Supreme Court search warrants issued against suspected infringers in an enforcement action for the liquefied petroleum gasoline industry. Ms Villanueva earned her Bachelor of Laws degree from the University of the Philippines College of Law in 1991, graduating cum laude and salutatorian. She earned her Master of Laws degree, specialising in intellectual property and international laws, from Yale University in 1995. She was admitted to the New York State Bar in 1999.
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