International Conference on World Entrepreneur Summits welcomes you to Present your research and Ideas Online on the 19th - 20th Oct 2020. Whereas, .. Read more Management is focusing on business objectives and see that the work has been done as per plan. The Entrepreneur illustrates about the Brand management, which is a function of marketing that use techniques to increase the perceived value of a product line. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand. Constructing a positive relationship with the target market is vital for brand management. Developing a strategic plan to maintain brand equity or gain brand value requires a comprehensive understanding of the brand, its target market, and the company's overall vision. Entrepreneur explains that Open Innovation is defined as the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation.
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