By the end of this session, you will have all the knowledge and confidence you need to identify when, how and why online qual is the best approach to ..
answer your business questions. We will start by helping you to better understand the key benefits of online qual (vs. traditional qual). It will outline all of the possibilities and benefits that it opens up, including delivering fresh responses, allowing respondents more time to digest information and think, as well as delivering faster insights. This section is all about equipping you to identify when research objectives are best suited to an online qualitative approach. It will help you choose the right method and technology for the brief, as well as provide clear guidance on how to sell this to clients, colleagues and stakeholders in other roles such as marketing. This is where it gets really interesting as we will share the exciting technology and features that modern platforms offer. We will showcase some key examples of question formats, techniques and innovative features that make online qual approaches highly flexible and perfect for a wide range of research challenges.
More Events From The Organizer