Domestic consumption has been the driver of Indian economic growth for several years. So, when structural issues including insufficient growth in .. Read more employment and slower redistribution of wealth to a wider mass led to the consumer sector catching cold, it was natural to see the economy sneezing with a severe slowdown. The pandemic-induced lockdown also had a devastating effect on the makers and sellers of consumer products and services. Broadly, the slowdown that was visible even before the pandemic hit the economy, seems to have bottomed out. Private equity and venture capital firms have invested over $9 billion across 250 consumer companies in 2020 to date, according to VCCEdge, the data research platform of Mosaic Digital. However, the number of consumer firms attracting capital did decline. The consumer discretionary space sucked much of the money flowing into consumer companies, and while several staples companies found backers they were mostly small-ticket deals.
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