PDMA St. Louis: Obviously Awesome - Using Strategic Positioning to Unlock Growth in Noisy Markets

Vicious competition, saturated media, overwhelmed customers - have you ever felt that breaking through to your customers is almost impossible? In .. Read more this talk you will learn how to make the value of your offerings obvious for your target customers. We will explore the root cause of weak positioning, and a simple step by step approach to strengthening your product's position in the market. We will also cover a set of case-study examples of companies that achieved breakthrough product success through a strategic shift in positioning.In this session you will learn:How positioning can completely change the way customers perceive a product. How many products fail to position their products deliberately.A simple method to find the best position for your product.