Annual Bass FORMS Conference

The UT Dallas Frank M. Bass FORMS Conferenceis a marketing conference that intends to foster high quality research in quantitative approaches to .. Read more marketing and provide a forum for a stimulating exchange of ideas. Frank M. Bass – UT Dallas Frontiers of Research in Marketing Science (UTD FORMS) Conference is a marketing conference that intends to foster high-quality research in quantitative approaches to marketing and provide a forum for a stimulating exchange of ideas. The 15th Bass FORMS Conference will take place on February 25 at noon and conclude at noon on February 27, 2021. The keynote speaker this year will be Prof. Pradeep Chintagunta, the Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing, Booth School of Business, University of Chicago.