To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber. Explore our .. Read more subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing. Digital has enabled an ever-growing number of products to become services, an increasing number of markets to pivot to direct-to-consumer, and the rising importance of product functions in organisations across a wide range of sectors. The increasingly blurred lines between product and marketing are presenting both challenges and opportunities for organisations looking to optimise capability. Key amongst these opportunities is the application of Product Marketing techniques.
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