Companies and organizations have strategic decisions to make at the Customer Identity & Access Management (CIAM) front. If they do not have a CIAM .. Read more solution, where do they start? Applications, systems, identities tend to be siloed while as a business grows, it’s imperative. Applications, systems, identities tend to be siloed while as a business grows, it’s imperative they are cohesive and well-integrated in order to provide a superior customer experience. An effective CIAM solution will help connect various applications and systems such as CRM, data management, analytics and marketing platforms. KuppingerCole Senior Analyst and Lead Advisor Matthias Reinwarth will explain how CIAM helps to achieve digital transformation, best practices in CIAM and pitfalls to avoid. As Lead Advisor and Senior Analyst at KuppingerCole, Matthias oversees the KuppingerCole advisory team, acts as lead advisor in various customer advisories and also provides research in his areas of expertise.
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