In times like this, where we often don’t know the right thing to say, it is of the utmost importance that we step up to the podium anyway. While .. Read more communications professionals and leaders may be unsure of how to proceed, it’s imperative to communicate with clients, donors, suppliers, business partners, and employees to share compassion, show responsiveness and demonstrate strong leadership. COVID-19 has meant a major pivot in communications for nonprofits and social enterprises as organizations have had to respond to the immediate needs of their clients and community while at the same time struggle to keep their doors open. The attention economy is a far more crowded space, including content from traditional media sources, social media, influencers and the increased access to content internationally. Now more than ever, communicators must be sure to be clear, straightforward and sensitive to the varied needs and feelings of their audiences. What is needed to check in on your crisis communications plans to ensure they are actionable and still serving you in the current climate. Suggestions for how you can cut through the clutter and reach your key audiences online within a very tight window of opportunity.
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