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08 - 09 Feb 2024

Annual Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation

Conference
Harvard Club of New York City, New York, USAGet Directions
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Advertising's core principle of claims substantiation remains constant, despite evolving modalities. Legal and regulatory professionals in marketing and advertising prioritize this event as the ultimate source of information and guidance. Unauthorized use or sale of American Conference Institute's list is not legitimate.

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Timings

09:00 AM-06:00 PM (expected)
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Estimated Turnout

100 - 500
Delegates
Based on previous editions

Event Type

Conference

Editions

Feb 2024


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American Conference InstituteTop Rated

USA356 Total Events • 108 Followers
EditionFeb 2024

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Can I get a list of speakers participating in the event?
There are approx 34 speakers participating in this event. To get the list of speakers, please visit our website or to get the list on mail, register at the link .
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To get the exhibitor list on mail register at the link .
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Schedule & Agenda

All Days Day 1 Day 2
Thu, 08 Feb 01:00 AM - 01:15 AM
Recap and Closing Remarks
Thu, 08 Feb 01:15 AM - 01:15 AM
End of Day 2 – Main Conference Adjourns
Thu, 08 Feb 01:30 AM - 02:30 AM
Focus on Ad Claims in the Metaverse The Metaverse: What Every Advertising Attorney Needs to Know About Substantiating Claims in the New Virtual Marketplace
Thu, 08 Feb 02:30 AM - 03:15 AM
NFTs As a Form of Advertising: A Study on New Claim Substantiation Risk in the Virtual World
Thu, 08 Feb 03:15 AM - 03:30 AM
Afternoon Refreshment Break
Thu, 08 Feb 03:30 AM - 04:30 AM
Don’t be Dark and Twisty: Identifying and Preventing Dark Patterns in Claims Substantiation
Thu, 08 Feb 04:30 AM - 05:30 AM
Examining Claims Substantiation Requirements for Streaming Platforms
Thu, 08 Feb 05:30 AM - 08:00 AM
Closing Remarks – End of Day 1
Thu, 08 Feb 07:30 AM - 08:30 AM
Continental Networking Breakfast and Registration
Thu, 08 Feb 08:00 AM - 08:45 AM
Continental Networking Breakfast and Registration
Thu, 08 Feb 08:30 AM - 08:45 AM
Co-Chairs’ Opening Remarks
Thu, 08 Feb 08:45 AM - 09:15 AM
2022 Year in Review: A Look Back on Key Legal Developments and Trends Impacting Advertising Claims Substantiation
Thu, 08 Feb 08:45 AM - 09:00 AM
Opening Remarks and Recap of Day 1 by Co-Chairs
Thu, 08 Feb 09:00 AM - 10:00 AM
Avoiding Data Privacy and Ethical Violations in Claims Made Through New Digital Technologies
Thu, 08 Feb 09:15 AM - 10:15 AM
Substantiating ESG Claims: Examining the Next Shades of Green and Socially Conscious Claims
Thu, 08 Feb 10:00 AM - 10:15 AM
Morning Coffee Break
Thu, 08 Feb 10:15 AM - 10:30 AM
Morning Coffee Break
Thu, 08 Feb 10:15 AM - 11:15 AM
Influence, Power, and Perception: Finding Solutions to Evolving Claims Substantiation Challenges When Using Influencers and Endorsers
Thu, 08 Feb 10:30 AM - 11:30 AM
Spotlight Session Q&A with the FTC and the NAD
Thu, 08 Feb 11:15 AM - 12:00 PM
A Conversation with CARU – New Initiatives in Children’s Advertising
Thu, 08 Feb 11:30 AM - 12:30 PM
Claims Gone Wild: An Interactive Review Guide to Correcting and Avoiding Unsubstantiated Claims in Advertising
Thu, 08 Feb 12:00 PM - 01:00 AM
Class Action Outlook for Ad Claims: Lesson Learned and Future Forecasts
Thu, 08 Feb 12:30 PM - 01:30 AM
Networking Luncheon
Fri, 09 Feb 01:30 AM - 02:30 AM
Focus on Ad Claims in the Metaverse The Metaverse: What Every Advertising Attorney Needs to Know About Substantiating Claims in the New Virtual Marketplace Eric BallPartnerFenwickAnna NaydonovPartnerW
Fri, 09 Feb 02:30 AM - 03:15 AM
NFTs As a Form of Advertising: A Study on New Claim Substantiation Risk in the Virtual World Jessica JonasAssociate General CounselGeminiHannah TaylorPartnerFrankfurt Kurnit Klein & Selz PC Understand
Fri, 09 Feb 03:15 AM - 03:30 AM
Afternoon Refreshment Break
Fri, 09 Feb 03:30 AM - 04:30 AM
Don’t be Dark and Twisty: Identifying and Preventing Dark Patterns in Claims Substantiation Nancy FelstenPartnerDavis Wright Tremaine LLPJennifer MalloyOf CounselVenable LLPDebora WelchAssistant Gen
Fri, 09 Feb 04:30 AM - 05:30 AM
Examining Claims Substantiation Requirements for Streaming Platforms James StewartSenior AssociateDLA Piper Many previously ad-free streaming services are now embracing the use of ads their platforms.
Fri, 09 Feb 05:30 AM - 05:30 AM
Closing Remarks – End of Day 1
Fri, 09 Feb 07:30 AM - 08:30 AM
Continental Networking Breakfast and Registration
Fri, 09 Feb 08:30 AM - 08:45 AM
Co-Chairs’ Opening Remarks Amy MudgePartner and Co-Chair Advertising, Marketing and Digital Media TeamBaker & Hostetler LLPKimberly WongBrands and Data Practice Group Lead, Senior Corporate CounselK
Fri, 09 Feb 08:45 AM - 09:15 AM
2022 Year in Review: A Look Back on Key Legal Developments and Trends Impacting Advertising Claims Substantiation Amy MudgePartner and Co-Chair Advertising, Marketing and Digital Media TeamBaker & Hos
Fri, 09 Feb 09:15 AM - 10:15 AM
Substantiating ESG Claims: Examining the Next Shades of Green and Socially Conscious Claims Sally DavisSenior Director, CounselS.C. Johnson & Son Inc.La Toya SuttonDirector, LegalCloroxRonald UrbachPa
Fri, 09 Feb 10:15 AM - 10:30 AM
Morning Coffee Break
Fri, 09 Feb 10:30 AM - 11:30 AM
Spotlight Session Q&A with the FTC and the NAD Serena ViswanathanAssociate Director, Division of Advertising Practices, Bureau of Consumer ProtectionFederal Trade CommissionLaura BrettVice President,
Fri, 09 Feb 11:30 AM - 12:30 PM
Claims Gone Wild: An Interactive Review Guide to Correcting and Avoiding Unsubstantiated Claims in Advertising Caleb BrianNew Product Claims Specialist Stationery and Office Supplies Division3MAndra D
Fri, 09 Feb 12:30 PM - 01:30 AM
Networking Luncheon
Sat, 10 Feb 01:00 AM - 01:15 AM
Recap and Closing Remarks
Sat, 10 Feb 01:15 AM - 01:15 AM
End of Day 2 – Main Conference Adjourns
Sat, 10 Feb 08:00 AM - 08:45 AM
Continental Networking Breakfast and Registration
Sat, 10 Feb 08:45 AM - 09:00 AM
Opening Remarks and Recap of Day 1 by Co-Chairs Amy MudgePartner and Co-Chair Advertising, Marketing and Digital Media TeamBaker & Hostetler LLPKimberly WongBrands and Data Practice Group Lead, Senior
Sat, 10 Feb 09:00 AM - 10:00 AM
Avoiding Data Privacy and Ethical Violations in Claims Made Through New Digital Technologies David MallenPartnerLoeb & Loeb LLPKimberly WongBrands and Data Practice Group Lead, Senior Corporate Counse
Sat, 10 Feb 10:00 AM - 10:15 AM
Morning Coffee Break
Sat, 10 Feb 10:15 AM - 11:15 AM
Influence, Power, and Perception: Finding Solutions to Evolving Claims Substantiation Challenges When Using Influencers and Endorsers Maura CardaniNorth America Associate General CounselWunderman Thom
Sat, 10 Feb 11:15 AM - 12:00 PM
A Conversation with CARU – New Initiatives in Children’s Advertising Debra PolicarpoSenior Attorney, Children's Advertising Review UnitBBB National Programs Join the Children’s Advertising Revie
Sat, 10 Feb 12:00 PM - 01:00 AM
Class Action Outlook for Ad Claims: Lesson Learned and Future Forecasts Jennifer AdamsPartnerAmin Talati Wasserman LLPChristopher ColePartner & Chair, Advertising, Marketing and PromotionsKatten Muchi
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