In fact, now, more than ever, the way you approach your work, the business landscape and the very real challenges we all face define you as a .. Read more leader – or someone who needs to be led. Leadership doesn’t come from holding a position or a big title. Honesty, transparency and empathy work psychologically to calm people and make them feel safe. And when people feel safe, they get back to work. In this session, you’ll learn how to communicate those attributes in everyday business situations, while solving problems and moving the business forward. Kelly McDonald is a marketing and advertising specialist and considered one of the nation’s top experts in consumer trends, generational differences and leveraging the customer experience. She is the founder of McDonald Marketing, which has twice been named one of the “Top Ad Agencies in the U.S.” by Advertising Age magazine and ranked as one of the fastest-growing independently-owned companies in the U.S. by Inc. Magazine.
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