10times
15 Jun 2021 • 

Telling It Like It Is - Effective Copywriting

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Estimated Turnout

upto 100
Delegates
Based on previous editions

Editions

Jun 2021
+1 more edition

Frequency

Quarterly
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This training session is aimed at anyone looking to improve their copywriting skills to support their fund-raising activities. Offering a combination .. Read more of project-based, hands-on writing exercises with tips, techniques and critical theory, the session explores the five stages of the copywriting process over two half-day sessions. While the training provides a specific focus on writing a case for support, the resulting learning can be applied to all kinds of fundraising communications. Allison Traynor is an experienced copywriter and brand consultant who works with a variety of private, public and third sector organisations, helping them to find their voice, articulate their message, and ultimately, achieve their communication goals. Allison has a particular interest in working with arts, charitable and public sector organisations and her fundraising and case for support copywriting includes work for National Museums Scotland, Gretna Landmark Trust, Highland Museums Forum, Kilmahew/St Peter’s, National Youth Choirs of Great Britain, Penicuik House Preservation Trust, Willow Tea Rooms Trust, Hearts & Minds and Maid of the Loch. I think I can apply the knowledge I've learned to many aspects of my career." I like the way it all built up to creating one coherent approach - this will help with all sorts of documents I have to write” Sue Savege, The Cabrash Trust.

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