On completion of this highly practical, hands on training course, attendees will be able to: •Understand marketing in the context of the VUCAR .. Read more world •Apply principles of authentic leadership marketing •Identify the principles of holistic marketing•Understand influencing currencies•Re-examine Brand Identity and Brand Strategy•Demonstrate the relationship between brand and reputation.
- Marketing Leadership in the VUCA World
- From Brand to Reputation
- Marketing Leadership in the Reputation Economy
- A new conceptual framework for Corporate Marketing
Marketing Leadership in the VUCAR world g Speech
Anintroduction to marketing within the current context · MarketingLeadership- A stakeholder vie
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