Retailers are seeing many entrants and disruptors in their business which are blurring the retail industry frontiers in a furious fight for more .. Read more consumer relevance. Meanwhile, the pandemic accelerates the direct-to-consumer agenda for most FMCGs. Yet, at the same time retailers still find themselves dependent on their physical assets. Traditionally, growth is built through brick-and-mortar expansion or inorganic acquisition. In our point of view this leads to a growing imperative for retailers to digitally transform their business to cement existing consumer relationships. Those who are proactively upgrading their commercial operations with digital capabilities and mindsets, while expanding and exploring opportunities beyond their core business, will have a higher chance of success. Those who simply react risk losing market relevance.
- Share your Experience