16 - 17 Mar 2021Ended

Brand Insider Summit CPG


Estimated Turnout

upto 100
Based on previous editions


Mar 2021


Not Available
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At the CPG Brand Insider Summit we bring MediaPost's critical lens to the great brand shake-up that is upon us. How will marketers hold their brand .. Read more loyalists and acquire newbies when most customers say they are now open to switching brands? We open the CPG Summit engaging the challenges of a new customer journey that has been impacted by the Pandemic, as well as media fragmentation, as well as the multicultural moment. Consumers come out of the Pandemic year more open than ever to replacing your brand and shifting loyalties. How are CPG marketers evaluating the challenge and, at the same time, defending their brand hold while they look to acquire new loyalists from others? How does this new reality of brand marketing impact overall strategy- messaging, media mix, CRM?. As the pandemic and secular shifts reroute the customer journey, how are CPG media mavens getting their offers and messaging in front of their consumers at the right place and time?

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