17 Nov 2021

IDC Future of Customers and Consumers Digital Connection



09:00 AM - 06:00 PM
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Nov 2021


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This IDC Perspective discusses the future of customers and consumers as defined by a global team of IDC analysts. In this document we highlight a .. Read more model for interactions between customers and brands through the prism of technology and prepared a framework for a deeper look at the ways in which changes in customers, technologies, and brands continues to define this dynamic relationship with the end goal being empathy@scale. In future documents, we will dig into the different elements of the future of customers and consumers from both the perspective of the customer and from the perspective of the consumer.

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