Multicultural Marketing - Making the Budget Work Effectively

Brands with budget constraints can sometimes feel lost when it comes to effective multicultural marketing, missing out on key connection .. Read more opportunities with their audiences. Multicultural marketing is not a one-size fits all approach. Age, Race, Background and interest all play a role in communicating with your target audience. For many brands, a multicultural marketing budget is integral to a brand's overall marketing budget. Yet for others, multicultural budgets are just a fraction of general market budgets or non-existent. Multicultural marketing in the face of budget constraints is still possible. Through exercises, case studies, and market research, this workshop will show you how to maximize resources and reach the right audience, on the right medium(s), within budget. We will explore what multicultural marketing is and how research, defined objectives, and target audience detail can be better employed for effective multicultural marketing. Research is the marketer's friend, and by doing it, you can narrow your audience and in turn focus your budget and spend wisely. We will also look at common multicultural marketing misconceptions, where PR fits in the mix, and assess different media platforms for target audience effectiveness.