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17 Mar 2021Ended

Agile Marketing: There's More to Agile Email than Two-Week Sprints

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Estimated Turnout

upto 100
Delegates
Based on previous editions

Editions

Mar 2021

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Not Available
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You’ve likely heard the phrases “agile marketing” or “We’re moving to agile,” but what does it mean to be a truly “agile” email .. Read more marketer? Learn from practitioners on the front lines how to implement proper processes for continuous improvement and plan for change. You'll learn the mindset, process and tools to help make your team more nimble, agile and able to adapt quickly [or on the fly] to drastically reduce design, approval and deployment time. Scott Cohen is a proven email marketing veteran with more than 15 years of experience as both a brand-side marketer and an email marketing agency executive. As Senior Email Marketing Manager at Purple, Scott brings both award-winning copywriting chops and industry-renowned expertise in email marketing strategy and execution to running a growing email marketing program. Samantha Iodice is an Email + Digital Consultant in Dallas, Texas, a member of the Forbes Communications Council, a charter member of Women of Email, and a Women of MarTech member and mentor. Her 13+ year career focuses on Email + Digital Strategy, Customer Experience, and CRM spanning most major industry verticals.

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