Brands use of loyalty programs changed in 2020 in step with the COVID-19 pandemic, becoming an essential tool to maintain customer engagement. .. Read more Furthermore, brands are spending more in 2021 on loyalty marketing but where should they put that budget? In this webinar, Forrester Vice President and Principal Analyst Mary Pilecki reviews findings from the reference customer research conducted together with the new Forrester Wave on loyalty solutions providers. Join her to explore what consumers want, what buyers think, and what providers offer.
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