In the early days of the internet, technical SEO ruled and a few travel planning websites dominated the search engines. They used their traffic power .. Read more to create a business model where they resold their traffic to third party websites in exchange for commissions. The model still exists today, but not because those websites hold the same power as when they first started. Properties now have the ability to dramatically increase their direct bookings by transforming their website from a brochure into a direct booking asset through content marketing.
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