Data & Direct Marketing


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Estimated Turnout

100 - 500


Jan 2022


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In this data-driven session, you'll learn: Why splitting segments on ethnicity alone is not good enough when you're speaking to multicultural .. Read more audiences. How consumer sentiment is continuing to evolve, particularly around customer comfort levels and preferences, and how that impacts these groups. How values light a fire under your creative that can't be replicated with flat demographics - and how that builds connection, increases loyalty, and drives revenue.

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