Simon-Kucher is all about building TopLine Power through consulting strategies. Our mission is to boost our clients' revenue and profits. To achieve .. Read more this, we optimize their strategy, marketing, pricing and sales. Consumers are inundated with deals on an even more frequent basis and becoming savvier than ever when it comes to finding the best ones. Retailers and brands alike have trained their consumers. But promotions can also be one of the most effective levers in driving business: raising awareness, trigger purchases, increasing spend and driving loyalty and retention. So how do you end up on the right path and design an effective promotion strategy?.
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