Football is so much more than a mere sport. Economically speaking, football’s influence goes way beyond its 90 minute game. In some countries ..
alone, the football industry represents over 1% of the national GDP and offers countless business opportunities. We will be exploring football’s business model with a special focus on Portugal, approaches to the different management styles, internationalisation of the industry, diversification of income sources and the role of firms and clubs in the international football arena.