10times
12 May 2021 • 

Launching B2B Marketing and Sales Programs in a Virtual World

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upto 100
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May 2021

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Newly Listed
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There is little doubt the current and future B2B channel and sales enablement landscape is forever changed. Traditional channel activities like .. Read more in-person events, face-to-face meetings, and personal connections may come back, but not likely anytime soon. So how do enterprise marketers try to engage, motivate and inform their reseller network in the new virtual world? This session showcases a recent Case Study featuring Lenovo, and their agency partner Cargo, on how they launched a major channel initiative using a “entertain them” first strategy. Taking cues from ESPN SportsCenter, the Lenovo + Cargo team will share how they deployed a combination of pre-recorded, downloadable, and live content to create a virtual event experience that garnered an “interest rating” of 99.95%.

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