Join search marketing experts for a day of focused training that will help you leverage content to drive more awareness, traffic, conversions, and .. Read more sales. “Great content” yields top results, whether in organic rankings or paid search ROI at least according to the search engines. SMX Create explores how great content and ad copy are developed and implemented, all in the service of driving awareness, traffic, conversions, and sales. Attend this exclusive edition of SMX for a deep dive on content strategy, ad copywriting, landing page optimization, A/B testing, and writing for intent, among other crucial topics. You’ll also look at how recent changes such as passage-based indexing are affecting how search marketers approach content. When you attend SMX, you’re making a commitment to further your career. Attend this event in its entirety to receive your very own Certificate of Completion and a digital badge, perfect for posting to your social profiles and website.
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