Marketing Week’s Brand Purpose Conference will debut on the 8th of April, 2021. Its aim is to highlight the impact of purpose-led brands on .. Read more society, explain the marketing aspect of purpose-led branding and inspire more businesses to discover and nurture their own purpose. More and more businesses choose to bind their activity with a purpose that goes beyond sales and money. It is not a parallel strategy but a built-in feature of the brand that affects its function, its products and its services. Through international case studies and examples, the conference will look into every aspect of purpose driven branding, the difference between purpose and CSR, the benefits and the challenges.
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