The Corona crisis has not changed that. Mega trends - from new mobile technologies and urbanization to the growing middle class - underline the .. Read more importance of Asia as the most dynamic economic area. For Austrian companies, it is crucial to be at the forefront of these developments and to position themselves well in this diverse region with regard to value chains and market potential. But how does entrepreneurial success succeed in such huge and distant markets? Which long- and medium-term developments need to be taken into account and how current challenges can be mastered - Austrian business delegates and renowned Asia experts such as Parag Khanna, author of The Future is Asian, discuss this with successful entrepreneurs and provide food for thought and answers.
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