Both a curse and glory of our industry are that digital is ever-changing. It means that we can innovate, and then innovate our innovation, and so on .. Read more and so forth. We now live in a world propelled by technological advances, newer mediums, on-the-go consumers who often quickly scroll past the ads in their haste to get to other engaging content. How will marketers continue to engage with consumers in evolving digital mediums?. Millennials media habits are different to other generations they consume content almost equally across multiple mediums, advertisers need to be where the consumers are. Digital out of home (DOOH): is an evolving medium, programmatic is going to be a game-changer and will bring scale and measurability to the medium.
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- IAB Sea+India Re:Volve Webinar..01 Oct 2021Online