With multicultural consumers now representing more than 100% of population growth, all consumers are expecting more of brands. Across all .. Read more multicultural segments, Hispanic consumers are the fastest-growing consumer group accounting for 53% of U.S. population growth between 2013 and 2018. The segment is projected to nearly double in size during the next 40 years. The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive. Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas.
- Share your Experience