Hear real-world case studies and inspiration led by higher education marketers in our social media marketing courses. Fuel your social media ..
marketing plan and increase engagement through strategic content creation, video, social media analytics, paid media, and more. Whether social is your full-time job or one of many responsibilities, this session can help you take thoughtful steps toward becoming successful on Twitter, including developing a content strategy and setting actionable goals guided by metrics. This presentation will focus on two elements of social media: metrics (how you measure social media success) and translation (how you express this in terms others will understand). Join Josef Bookert to learn the actions you can take to create internal advocates to help support and elevate your social media efforts. Learn the nuts and bolts of a successful social media strategy to position your institution for success — whether you're in recruitment, admissions, student experience, or alumni relations. Assess and audit your current social media initiatives through real-life feedback, discussions, and peer-to-peer learning around top social platform best practices and emerging trends.