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"Promoting organisational effectiveness"
INTRODUCTION Many organizations have always tried to reach out to the media in recognition of it as a key partner in popularizing their advocacies. Although they have attempted to share their information with the media by sending out copies of their reports, research, studies, and press releases, we still do not see much activities, issues and perspectives written about or broadcast from organizations. This is definitely NOT because media do not find some organizations newsworthy. A preliminary .. continue reading survey has revealed and attributed this to: A· Lack of skillfully packaged information from organizations to attract media, so that media will find them useful for their purpose. A· The fact that most organization workers have inadequate a€" indeed, sometimes non-existent a€" media training A· How development organizations place their media releases, how they follow them up and how they network with media practitioners.
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Education & Training
EditionsMar 2023 Interested
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16 Jul 2022