FSM Digital

Etc Venues Dexter House Tower Hill, London, UK

About Followers Reviews Exhibitors Photos Speakers 12 Travel Deals

The FSM Digital, organized by the Haymarket Events will take place on 16th June 2015 at the Dexter House in London, United Kingdom. The conference will cover areas like An Exclusive On-stage Interview With The Fca To Get Completely Up To Speed On The Latest Regulations And Guidelines And How They Apply To Your Marketing Activity Tailor-make Your Day With The Opportunity To Switch In And Out Of Three Main Streams Running Throughout The Day On: Social Media, Customer Experience And Technology And Innovation.


09:20 AM - 05:35 PM General Hours

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upto 100
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Science & Research


16 Jun 2015

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Haymarket Media Pvt. Ltd. UK

42 Total Events / 7 Upcoming Events

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Patricia E. Nuñez

Patricia E. Nuñez

Digital Strategy and Transformation at Bupa London, Canada
Lisa Wood

Lisa Wood

Chief Marketing Officer at Atom Bank York, United Kingdom
Georgina Parnell

Georgina Parnell

Sales at Twitter London, Canada
Richard Lawes

Richard Lawes

Senior Associate at Financial Conduct Authority London, Canada
Alex Naylor

Alex Naylor

Director, Marketing Communications Planning and Development, Digital Engagement at... United Kingdom
Alistair Welham

Alistair Welham

Marketing Director/Head of Marketing at AXA Wealth Milton Keynes, United Kingdom
Sarah Bogue

Sarah Bogue

Associate Director - Global Strategic Projects for Brand, Marketing and... London, Canada

Schedule & Agenda

Tue, 16 Jun 09:20 AM - 09:30 AM
Chairu2019s Opening Remarks
Alistair Welham , Head of Marketing, AXA Wealth
Tue, 16 Jun 09:30 AM - 09:50 AM
Breathing New Life Into Banking: Building A Bank With Personality
To kick-start FSM Digital, Lisa Wood, CMO of Atom Bank will explore how the financial services industry can make banking truly engaging by working harder at the connection between customers and their money. She will delve into the reasons why money and banking are in fact worlds apart, touching on why Atom believes that a u2018digital-onlyu2019 bank is what consumers really want, and how they have innovated to bring that vital human touch to life in a digital context.Lisa Wood , CMO, Atom Bank
Tue, 16 Jun 09:50 AM - 10:20 AM
Finding Your Brandu2019s Voice: The Secret To Winning Back Public Faith
Itu2019s no secret that consumer trust in the financial services industry is at a damagingly low ebb and so now, more than ever, you need to demonstrate real integrity from the inside, out. However, simply rewriting marketing material and expecting customers to believe in you is a long shot at best, so what will tip the balance? Hiscoxu2019s Global Brand Director, Annabel Venner, and Communications Manager, Abi Clark reveal the practical steps Hiscox have taken to adopt the right tone of voice and offer personable, open and honest communications at every interaction point transform customersu2019 perceptions and regain your credibility.Annabel Venner , Global Brand Director, HiscoxAbi Clark , Communications Manager, Hiscox
Tue, 16 Jun 10:20 AM - 10:50 AM
Thought-Leadership Bonus Sessions
This session will demonstrate best practice between an agency and client on marketing within the financial services industry. To be involved, contact Jennie.Meynell@haymarket.com with your ideas and case study.
Tue, 16 Jun 10:50 AM - 11:20 AM
Morning Break And Networking
Tue, 16 Jun 11:20 AM - 12:15 PM
Morning Break And Networking
To kick-start the social media stream, these two punchy presentations will provide you with the inside track on creating content on social media that is time efficient, engaging and has maximum impact. Get to know your audience: understand who your audience, what information they want and when and where they want itSpeak their language: how do you adopt the right tone of voice and add personality to your writing, to make your brand relatable, create two-way dialogues and drive real connections with your customers?Make yourself shareable and engageable: the steps to creating and repurposing unique, cut-through content to capture the imagination of your target audience, acquire new business and spark the desired actionB2C: David Harling , Head of Digital, MoneySuperMarket GroupB2B : Simon Kingsnorth , Associate Director, Digital Marketing, Fidelity Worldwide Investment
Tue, 16 Jun 11:20 AM - 12:15 PM
Banking On Customer-Centricity : Implementing A Customer Experience Strategy That Drives Real Returns
In todayu2019s consumer-driven world, a core brand message is no longer what a brand stands for u2013 it is the customer experience that defines a brand and its longevity. It is vital that every on- and off-line interaction you have with todayu2019s increasingly empowered customers, supports your brand mission. Through these insightful presentations you will gain a deeper understanding into emerging consumer behavioural trends within financial services and how to implement a truly customer-centric approach across your organisation. The result? A competitive edge and significant bottom line growth. B2C : Patricia Nuu00f1ez , Head of Digital, BupaB2B: Kirsten Burt, Head of Marketing, UK and Jersey, UBS Wealth Management
Tue, 16 Jun 11:20 AM - 12:15 PM
Long Live Email Marketing! How Savvy Marketers Are Reinventing Email To Cut Through And Drive ROI
A recent survey found that email surpassed SEO as the best marketing channel for ROI for the first time in 4 years. [i] But, hang on, wasnu2019t it declared u2018deadu2019 long ago in the face of email overload and spam filters? The insights available from email fused with dynamic content and personalisation have upped its standing in the digital mix. This session will leave you with a blueprint of the creative email marketing programmes that are driving the best returns today. Find out whatu2019s working, whatu2019s not and how to creatively unleash the full potential of our old friendu2026.email marketing. B2C: John Woods, Head of Digital, CMC Markets
Tue, 16 Jun 12:15 PM - 12:55 PM
Getting Your Video Seen! Targeting Your Video Ads To Drive Maximum Value
Grabbing the user within the first few seconds decides whether your video campaigns succeeds or dies... This all boils down to targeting. Target the right person, in the right context, at the right time, for optimal viewability. So what is the best way to manage and distribute your video content for maximum gains?How can you reach the right, most relevant audience with your video campaign?What tricks and tips will help get your videos shared organically?What role should technology play in helping enable effective, value-driving targeting?
Tue, 16 Jun 12:15 PM - 12:55 PM
Legal&Compliance: Overcoming The Boundaries Of Regulation And Keeping Your Social Media Nose Clean
Despite social media becoming ever more pervasive, many financial services companies are still confused by the various compliance requirements and guidelines. The lack of clarity and prevalence of regulatory constraints have held financial services marketers back whilst their counterparts in other sectors eagerly get stuck in! This no-nonsense session will get you up to speed with what you can and canu2019t do to on social media and how you can overcome restrictions to unlock the full potential of your social strategy.M onitor your social content: how do you avoid losing control of your messaging, or inadvertently violating compliance regulations?Think outside the box: overcoming the limitations of regulation in promoting your products and driving engagement u2013 including the dilemma of Twitteru2019s 140 characters limitBe more responsive: how do you react more quickly to customers over social media whilst dealing with internal policies and compliance issues?Darren Jones, Social Media Manager, Post Office Nick Joy, Social Media Manager, LV=
Tue, 16 Jun 12:15 PM - 12:55 PM
Putting Personalisation Into Play: Delivering Relevant And Targeted Customer Journeys To Drive Engagement and Foster Brand Loyalty
odayu2019s customer wants to feel like they are valued and being listened to, making personalisation key! So how can you utilise your knowledge of the customer to ensure your communications at every interaction with them are meaningful, relevant, and of value? This session explores how, through leveraging data insights across every touch point, you can deliver real-time personalised and targeted customer journeys that drive real business value.
Tue, 16 Jun 12:55 PM - 01:55 PM
Tue, 16 Jun 01:55 PM - 02:55 PM
Marketing Automation: The One True Path To Personalised, Data-Driven Marketing
The digital age requires a shift in marketing. Campaigns that try to reach as many people as possible no longer work. 87% of top-performing marketers say targeting campaigns to audience segments is the largest value driver, with 78% listing segmentation as the #1 marketing automation capability they canu2019t live without. [ii] So is marketing automation the way forward for the modern financial services marketer? This keynote delves into the key benefits of marketing automation for the financial sector, the challenges that arise with automating your marketing programs, and how you can capitalise on its full potential to drive returns for your business.
Tue, 16 Jun 01:55 PM - 02:55 PM
Social Platforms In The Spotlight: Whatu2019s The Vision?
A host of social media platforms take to the stage to divulge what their strategy for the future is. Hear straight from the horseu2019s mouth what the big social platforms have planned, what their vision is and what this means for the financial sectoru2026.and your brand!Lee Jay Burningham , Business Partnerships Leader - Head of Financial Services UK & EMEA, FacebookGeorgina Parnell , Sales Lead, TwitterTom Pepper , Sales Director Marketing Solutions UK, LinkedIn
Tue, 16 Jun 01:55 PM - 02:55 PM
Destination Omni-channel: Your Customers Have Arrived, Have You?
To conclude the customer experience stream, this session uncovers how you can deliver that essential on-brand omni-channel experience for your customers, as well as work with other departments to ensure every touch point along the customer journey is delivering the desired experience.What do you need to do in order to support the digital transformation for todayu2019s tech savvy and multi-screen customers?How do you deliver consistent, high-quality digital experiences across every device?How do you strike the optimum balance between an online and offline experience in an industry where face-to-face interaction can still be a necessity?How can you integrate transactions and consumer interactions across every channel to provide a more holistic view of each customer?How do you ensure the customer can transition seamlessly between their preferred devices?
Tue, 16 Jun 02:55 PM - 03:40 PM
Content Is Still Kingu2026Time For A Spot Of Anarchy? Standing Out And Engaging in a Multichannel, u2018Always-onu2019 World
70% of consumers say content marketing makes them feel closer to a brand. [iii] In an industry still striving to improve its image, engaging content can be used to effectively build brand awareness, boost loyalty and strengthen customer relationships. But how can you navigate the plethora of formats and distribution channels available to lift you above everybody else and deliver integrated campaigns that engage with your customers at the deepest level? This panel provides varying perspectives from across the financial services industry on how to:Create compelling and compliant content: overcome the regulatory burdens and dull perceptions of finance industry to produce cut-through content that drives real engagementCustomise your content to the medium: gain a clear understanding of each channel and what works in terms of content over eachIntegrate your campaigns from online to offline: coordinate and manage your content marketing strategy to ensure your brand message remains consistent across your print campaigns right through to your digital campaignsManage your time and resources: how can you keep your content fresh without frittering unacceptable time and money?Alex Naylor , Head of Marketing Communications, Planning and Development, Central Marketing Team, Barclaycardu200e Sarah Bogue-Keenan , Associate Director - Global Strategic Projects for Brand, Marketing and Communications , Ernst & Young Global Limited
Tue, 16 Jun 03:40 PM - 03:55 PM
Thought-Leadership Bonus Session
This session will demonstrate best practice between an agency and client on marketing within the financial services industry. To be involved, contact Jennie.Meynell@haymarket.com with your ideas and case study.
Tue, 16 Jun 03:55 PM - 04:25 PM
Afternoon Break And Networking
Exclusive On-Stage Interview
Tue, 16 Jun 04:25 PM - 04:55 PM
Keeping Up With Regulation: The BIG Interview With The FCA
One of the greatest challenges for marketers within the financial services industry is simply keeping up with the constantly evolving rules and guidelines that govern how and what you can market to particular audiences. Non-compliance can cost you and your company money as well as the type of bad publicity from which it can be hard to bounce back. FSM Digital brings you an exclusive live interview with the FCA to get you completely up to speed with the latest regulations and guidelines and how they apply to your marketing activity.Gain a clear understanding of what you can and canu2019t do across your communications and promotional activity.Hear real-life examples of the types of activity that have had legal ramifications to get a clearer steer on what you need to look out for.Be the first to hear how the FCA looks to manage and evolve these regulations in the future so you stay on the right side of them!Richard Lawes , Senior Associate, Financial Conduct Authority
Tue, 16 Jun 04:55 PM - 05:35 PM
Whatu2019s Next? Future-Proofing Your Digital Strategies To Stay Ahead Of The Curve
Fancy a look at the digital trends that will define audience engagement over the next 5 years? In this candid panel a selection of proven digital experts take the stage at FSM Digital to discuss just that. How have digital channels evolved and what will be the next big digital trend to capitalise on? With all the shiny new media tools available today, which new technologies are passing fads and which are game changers for your business? What steps do you need to take to sustainably capitalise on the potential of digital within your financial business? How can you break new ground and drive more digital returns than everyone else?Elliot Antrobus-Holder , Group Digital Director, Barclays
Tue, 16 Jun 05:35 PM - 05:35 PM
Chairu2019s Closing Remarks
[i] 2014 Email Marketing Industry Census.[ii] Gleanster[iii] Content Marketing Institute
51.509329 -0.073130

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map of Etc Venues Dexter House Tower Hill

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