Training Course on Horticultural Production and Marketing

Marketing problems in many countries are currently regarded as beyond the scope of field-level agricultural extension workers who are the officers in direct contact with the farmers. the farmer therefore has to take on commercial and marketing skills. Marketing is the process by which the space between the producer and the consumer is bridged. The process obviously involves transport and techniques for minimizing crop losses. An effective distribution system will also require the establishment .. continue reading of rural businesses such as truck drivers and packaging manufacturers, contractors and wholesalers. The production / marketing chain is a two-way process. Produce flows from the rural areas into the cities; money and market information should flow back. As tastes in the city market evolve, the rural community can use this market information to target its production accordingly. This course aims to enhance farmers' ability in commercial production planning, management of vegetables, tropical fruits, flowers and ornamental plants and to focus on crops produced in order to make it available commercially, particularly with those which have high market potential in participants' home countries.

User Reviews

5
13 Nov 2021

joyVisitor Manager at mwangaza inspirational media kenyaNairobi, Kenya

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5
25 Feb 2020

Patrick NjathaVisitor Marketing Officer at Egerton University investment CompanyNakuru, Kenya

• Networking

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2
01 Jul 2019

JacquilineVisitor Communications Manager at Kenya ToU LtdNairobi, Kenya

• Participants

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