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Conference

IAB Tech Lab Innovation Day

Convene at 237 Park Avenue, New York, USA

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IAB Tech Lab Innovation Day is a day journey to understand the keys to consumer attention. In this event, we will start with understanding the drivers of consumer attention and how consumers’ media experience and measurement have evolved over time. We will explore the use of specific measurement initiatives and how they support advertisers in understanding the impact of their advertising spend. Speakers will dive deeper into Open Measurement initiative, Podcast metrics, and measurement of video. Next, we will explore the emergence of new media and the consumer experiences of OTT/Connected TVs, Smart speakers, AR, and VR environments as well as discuss user experience standards- CBA Better Ads Standards, New Ad Portfolio and how to make lightweight and non-intrusive creatives.


Timings

09:00 AM-06:00 PM (expected)
Not Verified

Entry Fees

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Participants

100 - 500
Delegates

10 - 50 Exhibitors Estimated Count

Category & Type

Conference
IT & Technology

Editions

12 Nov 2019


Frequency Not Available

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Organizer

Logo Follow Company

Interactive Advertising Bureau USA

16 Total Events / 1 Upcoming Event

User Community [ Users who have shown interest for this Event ]

Alison Vacovec

Alison Vacovec

US Director at HEROW

New York, United States
FLAVIO ROBERTO ALBANO

FLAVIO ROBERTO ALBANO

Managing Director at Ada Travel srl

Bari, Italy
Brian

Brian

CEO at Tech recipes

New York, United States

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Venue Map & Directions

map of Convene at 237 Park Avenue

Convene at 237 Park Avenue

237 Park Ave, New York, NY 10017
USA

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