1st Edition Conference

International Conference on Business Advising

The International Conference on Business Advising (ICBA), the first conference of its kind, casting the spotlight on what is considered one of the most important business support tools, business advising. Business advising plays a critical role in enhancing the survival, performance and success of all businesses, in particular start-ups and small and medium-sized enterprises (SMEs). The ICBA2017 will take a 360-degree view of business advising, looking at the profession itself, business advising practices, and performance. It will examine the following central questions, among others: What factors determine the success of business advising as a business support tool? What are the experiences and lessons from South Africa and around the world in delivering impactful business advice?How can the impact of business advising be measured and improved? What are future directions in business advising?

Visitors Attending

Annemarie E Pieterse

Annemarie E Pieterse

Director at Serarex Business SolutionsRustenburg, South Africa
Parvin Akter Parvin

Parvin Akter Parvin

Kamal at Gulf Trading AgencyDhaka, Bangladesh
Karabelo Girlie Khutlane Thoabala

Karabelo Girlie Khutlane Thoabala

BusinessaaAdvisor at Small Enterprise Development Agency (SedBethlehem, South Africa
Daisy Malele

Daisy Malele

Managing Director at Dee's TrainingJohannesburg, South Africa
Khadzi Ya Maorani

Khadzi Ya Maorani

Director and Founder of AzwiK (Pty) Ltd at AzwiK Events & HireJohannesburg, South Africa
Vuyo Ncwaiba Enterprise Development Specialist


CEO at VuMaLi Empowerment AdvisorsJohannesburg, South Africa
Joyce Sibeko

Joyce Sibeko

Lecturer at University of JohannesburgJohannesburg, South Africa


Septi Bukula

Septi Bukula

Founder - Osiba HoldingsJohannesburg, South Africa
Joseph Munzhedzi Tshiwilowilo

Joseph Munzhedzi Tshiwilowilo

Member - JMT Business Advisory ServicesVosloorus, South Africa

Schedule & Agenda

Tue, 21 Nov07:30 AM - 08:45 AMRegistrationReceive your name badge and have a cup of tea before the start of the programme
Tue, 21 Nov09:45 AM - 11:00 AMSession II: International Perspective on Business AdvisingIn this scene-setting session speakers from Botswana, Denmark and USA will present perspectives and experiences in business advising from their respective countries.
Tue, 21 Nov11:00 AM - 11:30 AMRefreshment BreakTea and coffee
Tue, 21 Nov11:30 AM - 01:00 PMSession III: Perspectives on Business Advising Policy and RegulationThis session will examine the key question of whether the industry should be government- or self-regulated, and best practices based on either approach.
Tue, 21 Nov01:00 PM - 02:00 PMLunch breakDelegates network over lunch.
Tue, 21 Nov02:00 PM - 04:30 PMSession IV: Professionalisation of Business AdvisingThis session will cover a wide range of issues relating to the professionalisation of business advising, including education, skills development and qualifications of business advisors, professional standards and accreditation, professional and ethics codes, and professional indemnity.
Tue, 21 Nov04:30 PM - 05:00 PMWrap up of day one
Wed, 22 Nov09:00 AM - 11:00 AMSession IV: Practice of Business AdvisingFocusing on the practice of business advising, this session will examine a range of issues including approaches to designing business advisory programmes, methodologies, tools and techniques for effective business advising, delivery innovations, quality assurance, and personal development of a business advisor
Wed, 22 Nov11:00 AM - 11:30 AMRefreshment Break
Wed, 22 Nov11:30 AM - 12:30 PMSession V: Measuring Business Advising PerformanceMeasuring performance and impact is key to improving the quality, delivery and outcomes of business advising, yet there are not many examples of where this is done as a matter of practice. This session will cover issues such as: determining success (how do we know business advising works?), measurement methodologies, responsibility for measurement, disseminating and using results.
Wed, 22 Nov12:30 PM - 01:00 PMPartner DialogueServices SETA, a Thought Leadership Partner for ICBA, will share its future plans for business advising and the establishment of an Entrepreneurship Development Institute. Services SETA is a key player in skills development and business advising is an important component of its Management and Business Services Chamber.
Wed, 22 Nov01:00 PM - 02:00 PMLunch breakAttendees lunch.
Wed, 22 Nov02:00 PM - 05:30 PMCoaching CaféICBA 2017 in partnership with Coaching and Mentoring South Africa (COMENSA) presents Coaching Café, free 20-minute coaching sessions offered by COMENSA members. Coaching Café is open to all conference delegates. Appointments will be scheduled via the registration desk.
Wed, 22 Nov02:45 PM - 04:00 PMPanel discussion - PerformancePanel discussion - Performance track
Wed, 22 Nov06:00 PM - 08:00 PMNetworking CocktailThe African entrepreneurial opportunityMr Ian McCloy, Business CoachBank perspective on small business and business advisingMr Steve Seaka, Head of Public Sector: ABSA GroupTowards a policy, regulatory and implementation framework for business advising Professor Edith Vries, Director General: Department of Small Business Development Announcement of the winner of the GrowthWheel licensing and certification competitionMr Hilton Theunissen, MD: GrowthWheel South AfricaLaunch of the ICBA 2018 Programme of Action•Business Advising Research •Business Advisor Award•ICBA II: 21-22 November 2018
Thu, 23 Nov09:00 AM - 02:30 PMConcurrent Session 1: Learning workshop with refreshments and lunch breakThe training workshop, to be presented by the US-based Association of Accredited Small Business Consultants (AASBC), will cover five modules:•Module 1: Small business and SMEs today•Module 2: Operational management•Module 3: Strategic planning•Module 4: Risk assessment and fraud deterrence•Module 5: Marketing your consulting practice
Thu, 23 Nov09:00 AM - 02:30 PMConcurrent Session 2: Policy Forum (with refreshment and lunch breaks)This session will pull together the content of the first two days of the conference into a focused discussion on implications for policy, regulation and development of business advising as a profession. Specifically, it will address the question: what should be the next steps towards professionalising and promoting business advising in South Africa? What role should be played by government, professional bodies, user groups (e.g. financiers and SME support agencies), accrediting bodies, educational institutions, and small business representative organisations)? This session will also draw from international experience.
Thu, 23 Nov10:30 AM - 10:45 AMTea breakTraining attendees tea break.
Thu, 23 Nov10:45 AM - 12:45 PMPolicy ForumForum continues
Thu, 23 Nov01:30 PM - 02:30 PMTraining sessionCPD workshop continues.
Thu, 23 Nov02:30 PM - 02:45 PMTea breakAttendees tea and snacks.
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Entry Fees & Tickets

3800 ZARStd Registration - Conference + CPD22-24 November 2017. Two-day conference, one day training, networking cocktail and conference bag
3800 ZARStd Registration - Conference & Forum22-23 November 2017. Two-day conference, networking cocktail and conference bag
0 ZARSpeaker21 - 22 November 2017. Two-day conference, networking cocktail and conference bag

Map & Directions

map of Emperors Palace, The Palace Of Dreams

Emperors Palace, The Palace Of Dreams

64 Jones Rd, O.R. Tambo, Kempton Park, 1620
Kempton Park, South Africa

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Visitor's Reviews

39 Ratings / 28 Reviews
5 carelhventer ProgrammeDesign at The EPI

Context, content & participants great. Well done.- More focused topics/speakers- Alternative question method- Tech team - guide speakers on tech setup & test before- Catering great- Facilities good- Policy Forum process & outcome constructive

Edition Attended : Nov, 2017

5 Pilate Moyo Individual

The event was excellent. I gained a lot from the industry experts and hope this will be an annual events where we meet and share experiences and map the way forward. A very exciting event indeed

Edition Attended : Nov, 2017

5 Septi Bukula Event Manager at Osiba Holdings

The event was really great and well organized, with good representation of delegates and the best content. The event App just didn't work, kept loading forever especially for Apple users.

Edition Attended : Nov, 2017

5 Grant Newell Managing Director at Accelerated Skills Development

The conference was exceptional. Well organised and on time. The technical lnfluence outstanding. The speakers and discussion panel sessions world class. Well done to the organisers.

Edition Attended : Nov, 2017

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