1st Edition Conference

International Conference on Business Advising

The International Conference on Business Advising (ICBA), the first conference of its kind, casting the spotlight on what is considered one of the most important business support tools, business advising. Business advising plays a critical role in enhancing the survival, performance and success of all businesses, in particular start-ups and small and medium-sized enterprises (SMEs). The ICBA2017 will take a 360-degree view of business advising, looking at the profession itself, business .. continue reading advising practices, and performance. It will examine the following central questions, among others: What factors determine the success of business advising as a business support tool? What are the experiences and lessons from South Africa and around the world in delivering impactful business advice?How can the impact of business advising be measured and improved? What are future directions in business advising?


07:30 AM - 05:00 PM ( Nov 21) (Business)
08:00 AM - 08:00 PM ( Nov 22) (Business)
09:00 AM - 02:30 PM ( Nov 23) (Business)
1 more Timing

Entry Fees

Free & Paid*
* for details check official website


Delegates: 400 (Estimated)
Exhibitors: 10 - 50*
* Estimated Count

Category & Type

Business Services


Frequency Annual
Next edition likely in Nov 2018

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Based on 40 ratings
Venue Reputation
Based on 89 ratings


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Osiba Management South Africa

Top Rated | 4 events listed

Visitors Attending

Joseph Munzhedzi Tshiwilowilo

Joseph Munzhedzi Tshiwilowilo

Member at JMT Business Advisory Services Vosloorus, South Africa
Ivan Neethling

Ivan Neethling

Strategist at inCompany Consulting Cape Town, South Africa
Dr Richard Weinberger

Dr Richard Weinberger

CEO at AASBC Austin, United States
Ntombi Mvubu

Ntombi Mvubu

ExecutiveAssistance at CITIA Associates Johannesburg, South Africa
Daisy Malele

Daisy Malele

Managing Director at Dee's Training Johannesburg, South Africa
Khadzi Ya Maorani

Khadzi Ya Maorani

Director and Founder of AzwiK (Pty) Ltd at AzwiK Events & Hire Johannesburg, South Africa
Vuyo Ncwaiba Enterprise Development Specialist


CEO at VuMaLi Empowerment Advisors Johannesburg, South Africa

Visitor Profile

Managing Director
Executive Director

Visitor Spread

Visitor Rating


Based on 40 Ratings

Visitor's Reviews

5 carelhventer ProgrammeDesign at The EPI Edition Attended : Nov, 2017

Context, content & participants great. Well done.- More focused topics/speakers- Alternative question method- Tech team - guide speakers on tech setup & test before- Catering great- Facilities good- Policy Forum process & outcome constructive

5 Pilate Moyo Individual Edition Attended : Nov, 2017

The event was excellent. I gained a lot from the industry experts and hope this will be an annual events where we meet and share experiences and map the way forward. A very exciting event indeed

5 Septi Bukula Event Manager at Osiba Holdings Edition Attended : Nov, 2017

The event was really great and well organized, with good representation of delegates and the best content. The event App just didn't work, kept loading forever especially for Apple users.

5 Grant Newell Managing Director at Accelerated Skills Development Edition Attended : Nov, 2017

The conference was exceptional. Well organised and on time. The technical lnfluence outstanding. The speakers and discussion panel sessions world class. Well done to the organisers.


Christoff Oosthuysen

Christoff Oosthuysen

Founding CEO, Entrepreneurial Planning Institute Cape Town, South Africa
Carel Venter

Carel Venter

Chair – Western Cape: IBASA South Africa
Lusapho Njenge

Lusapho Njenge

Chief Strategy & Information Officer - Seda South Africa
Vinod Kalicharan

Vinod Kalicharan

EXCO Member and Gauteng Chair: IBASA South Africa
Shawn Theunissen

Shawn Theunissen

South Africa
Stephen Seaka

Stephen Seaka

Head: Public Sector Absa Group South Africa

Schedule & Agenda

Tue, 21 NovDay 1
Tue, 21 Nov 07:30 AM - 08:45 AMRegistrationReceive your name badge and have a cup of tea before the start of the programme
Tue, 21 Nov 09:45 AM - 11:00 AMSession II: International Perspective on Business AdvisingIn this scene-setting session speakers from Botswana, Denmark and USA will present perspectives and experiences in business advising from their respective countries.
Tue, 21 Nov 11:00 AM - 11:30 AMRefreshment BreakTea and coffee
Tue, 21 Nov 11:30 AM - 01:00 PMSession III: Perspectives on Business Advising Policy and RegulationThis session will examine the key question of whether the industry should be government- or self-regulated, and best practices based on either approach.
Tue, 21 Nov 01:00 PM - 02:00 PMLunch breakDelegates network over lunch.
Tue, 21 Nov 02:00 PM - 04:30 PMSession IV: Professionalisation of Business AdvisingThis session will cover a wide range of issues relating to the professionalisation of business advising, including education, skills development and qualifications of business advisors, professional standards and accreditation, professional and ethics codes, and professional indemnity.
Tue, 21 Nov 04:30 PM - 05:00 PMWrap up of day one
Wed, 22 NovDay 2
Wed, 22 Nov 09:00 AM - 11:00 AMSession IV: Practice of Business AdvisingFocusing on the practice of business advising, this session will examine a range of issues including approaches to designing business advisory programmes, methodologies, tools and techniques for effective business advising, delivery innovations, quality assurance, and personal development of a business advisor
Wed, 22 Nov 11:00 AM - 11:30 AMRefreshment Break
Wed, 22 Nov 11:30 AM - 12:30 PMSession V: Measuring Business Advising PerformanceMeasuring performance and impact is key to improving the quality, delivery and outcomes of business advising, yet there are not many examples of where this is done as a matter of practice. This session will cover issues such as: determining success (how do we know business advising works?), measurement methodologies, responsibility for measurement, disseminating and using results.
Wed, 22 Nov 12:30 PM - 01:00 PMPartner DialogueServices SETA, a Thought Leadership Partner for ICBA, will share its future plans for business advising and the establishment of an Entrepreneurship Development Institute. Services SETA is a key player in skills development and business advising is an important component of its Management and Business Services Chamber.
Wed, 22 Nov 01:00 PM - 02:00 PMLunch breakAttendees lunch.
Wed, 22 Nov 02:00 PM - 05:30 PMCoaching CaféICBA 2017 in partnership with Coaching and Mentoring South Africa (COMENSA) presents Coaching Café, free 20-minute coaching sessions offered by COMENSA members. Coaching Café is open to all conference delegates. Appointments will be scheduled via the registration desk.
Wed, 22 Nov 06:00 PM - 08:00 PMNetworking CocktailThe African entrepreneurial opportunityMr Ian McCloy, Business CoachBank perspective on small business and business advisingMr Steve Seaka, Head of Public Sector: ABSA GroupTowards a policy, regulatory and implementation framework for business advising Professor Edith Vries, Director General: Department of Small Business Development Announcement of the winner of the GrowthWheel licensing and certification competitionMr Hilton Theunissen, MD: GrowthWheel South AfricaLaunch of the ICBA 2018 Programme of Action•Business Advising Research •Business Advisor Award•ICBA II: 21-22 November 2018
Thu, 23 NovDay 3
Thu, 23 Nov 09:00 AM - 02:30 PMConcurrent Session 1: Learning workshop with refreshments and lunch breakThe training workshop, to be presented by the US-based Association of Accredited Small Business Consultants (AASBC), will cover five modules:•Module 1: Small business and SMEs today•Module 2: Operational management•Module 3: Strategic planning•Module 4: Risk assessment and fraud deterrence•Module 5: Marketing your consulting practice
Thu, 23 Nov 09:00 AM - 02:30 PMConcurrent Session 2: Policy Forum (with refreshment and lunch breaks)This session will pull together the content of the first two days of the conference into a focused discussion on implications for policy, regulation and development of business advising as a profession. Specifically, it will address the question: what should be the next steps towards professionalising and promoting business advising in South Africa? What role should be played by government, professional bodies, user groups (e.g. financiers and SME support agencies), accrediting bodies, educational institutions, and small business representative organisations)? This session will also draw from international experience.
Thu, 23 Nov 10:45 AM - 12:45 PMPolicy ForumForum continues
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Visitor Ticket Price

3800 ZARStd Registration - Conference + CPD 22-24 November 2017. Two-day conference, one day training, networking cocktail and conference bag
3800 ZARStd Registration - Conference & Forum 22-23 November 2017. Two-day conference, networking cocktail and conference bag
Free Speaker 21 - 22 November 2017. Two-day conference, networking cocktail and conference bag
-26.146609 28.222238

Venue Map & Directions

map of Emperors Palace, The Palace Of Dreams

Emperors Palace, The Palace Of Dreams

64 Jones Rd, O.R. Tambo, Kempton Park, 1620
South Africa

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