Trade Show

International Make-Up Artist Trade Show-Los Angeles

"International Make-Up Artist Trade Show"
The International Make-Up Artist Trade Show, or IMATS, is the make-up worlds biggest gathering. Thousands of make-up artists, exhibitors and enthusiasts discuss, display and collect the best the industry has to offer. Make-up pros from fashion and film (including Oscar, BAFTA and Saturn award winners) provide education and demonstrations at IMATS, and new products often debut there. IMATS also features a make-up museum and the Battle of the Brushes student make-up competitions, where international make-up students race to create winning looks.Like Make-Up Artist magazine, IMATS continues to educate and connect make-up artists from around the world. The show is held six times annually in Los Angeles; New York; London; Vancouver, B.C.; Sydney; and Toronto.


3:00 PM - 7:00 PM ( Jan 11) (Business)
10:00 AM - 5:00 PM ( Jan 12) (General)
10:00 AM - 5:00 PM ( Jan 13) (General)
1 more Timing

Entry Fees

Not available*
* for details check official website


Visitors: 50,000 - 200,000*
Exhibitors: 75 (Estimated)
* Estimated Count

Category & Type

Trade Show
Fashion & Beauty


Frequency Annual
(Listed since Jul 2013)
Past Editions January 11 - 14, 2018
January 13 - 15, 2017
January 15 - 17, 2016
January 16 - 18, 2015
January 17 - 19, 2014

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Event Reputation
Organizer Reputation
Based on 156 ratings
Venue Reputation
Based on 246 ratings


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Make-up Artist Magazine USA

Top Rated | 6 events listed
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Visitors Attending

Mary Kelly

Mary Kelly

Makeup artist at Self Mesa, United States
Lady LaTrice Sharp

Lady LaTrice Sharp

Cosmetologist at Gemini Studios3 llc Pompano Beach, United States
Jaime Lyn Berman

Jaime Lyn Berman

Designer at Lionel Monroe Hat Co. Los Angeles, United States
Marion Longway

Marion Longway

Student at 1997 Dar es Salaam, Tanzania


Founder at SKBeautification.com Naples, Italy
Jennifer Harding

Jennifer Harding

Individual Yakima, United States
Naomi Agbogu

Naomi Agbogu

USA at Bisanow Accra, Ghana

Visitor Profile

Managing Director
Makeup Artist

Visitor Spread

Visitor Rating


Based on 48 Ratings

Visitor's Reviews

5 Karma Burns Individual Edition Attended : Jan, 2018

I got tickets for my daughters who are 17 & 23. My 17 yr old was excited & being at the show helped her decide on a college for this Fall. Her passion is make-up artistry & she'll be going for a Bus. Major, to open a make-up salon. Thank you IMATS!

3 Ely Castillo ELY MAYA/Blvd. Cosmetics Edition Attended : Jan, 2018

The ambiance was good on Sunday then I rate 4.As far as a vendor I give it a 1, I was on the list in case if cancellations and was in contact via email, my name got bypassed and others were called and not me as Ely Maya, I talked to event manager!

5 Crizz88 Individual Edition Attended : Jan, 2017

This was my first time attending IMATS and I definitely will be returning next year! It was very organized and overall an amazing experience.

5 Roberta Alexander Individual Edition Attended : Jan, 2017

It was great I loved all the vendors. Everyone was nice and friendly. I bought a lot of makeup. And looking forward to attending it next year.

Exhibitors List (past edition)

BoothExhibitor NameProducts & Services
-Mehron, Inc.Chesterfield, USAAirbrush Makeup Pigmented Color,Hd Make-Up Color Palette,Color Pigments,Complexion Powder Brush,5-Color Palette W/Yellow Kit,Pencil Liner
-Paasche AirbrushChicago, USA1,Air Hose,Turntables,Airbrushes,Airbrush ,Side Feed V-Set Right Hand Airbrush Set
-Alcone CompanyUSA
-Make-Up Artist magazine Photo BoothUSA
More Exhibitors
34.144184 -118.143413

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Pasadena Convention Center

300 E Green St Pasadena CA 91101

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