Measuring Marketing ROI

29 - 30 Oct 2019  New Date Reminder
AMA Foundation, Chicago, USA

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Marketers often know how much money they want to spend, but where to use that budget to get the most impact is much trickier. Understanding how to measure marketing return on investment helps managers like you be more strategic, more accountable and more confident in showing the impact of your efforts. While there's no magic solution, this interactive two-day training will help you understand the latest, most useful methods available to make sense of your marketing program. We'll look at basic and more advanced techniques that will help you develop more profitable strategies and impactful marketing campaigns.


09:00 AM-06:00 PM (expected)
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Entry Fees

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100 - 500

10 - 50 Exhibitors Estimated Count

Category & Type

Business Services
Banking & Finance


29 - 30 Oct 2019
26 - 27 Sep 2018
28 Feb - 01 Mar 2017
17 - 18 May 2016
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Frequency Annual
Next edition likely in Oct 2020

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American Marketing Association USA

85 Total Events / 7 Upcoming Events

User Community [ Users who have shown interest for this Event ]

Miller Davis

Miller Davis

Online Marketing Rep at Self

Fargo, United States
Dawn Tebrinke

Dawn Tebrinke

Marketing Specialist at IL REALTORS

Springfield, United States
Hadeel okayri

Hadeel okayri

Student at Niagara University

Niagara Falls, United States
Blake Ber

Blake Ber

Consultant at Gibson Consulting

Fridley, United States


Sales Director at Web

San Antonio, United States
Tajudeen Taiwo Adekola

Tajudeen Taiwo Adekola

Consumer & Market Knowledge Manager at Federal Inland Revenue Service (FIRS)

Burlington, Canada
Olatunde Olaniyan

Olatunde Olaniyan

Graduate Student at Illinois State University

Normal, United States

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