Regional Conference on Marketing and International Business, Understanding the Global Marketplace

Regional Conference on Marketing and International Business, Understanding the Global Marketplace, has revolutionized the worldwide economy by creating a technology-based competitive environment for the multinational enterprises many international firms have modified their strategies for developing countries to proactively respond to local demands and cope with emerging challenges. Firms, particularly in developing economies have realized the importance of innovative marketing practices to enhance their value proposition. To operate businesses in the global marketplace, firms are realizing extra competitive pressure, and are required to consistently endorse novelty for enhancing value propositions.