Social Media Conference

The Social Media Conference, organized by the Ontario Hospital Association will take place on 23rd January 2015 at the Renaissance Toronto Downtown Hotel in Toronto, Canada. The conference will cover areas like Big Brands and Their Social Media, Engaging Patients and the Community through Social Media, Social Media and Crisis Communications.


08:30 AM - 03:50 PM General Hours

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100 - 500 Delegates
10 - 50 ExhibitorsEstimated Count

Category & Type

Entertainment & Media


23 Jan 2015

Frequency Not Available

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Ontario Hospital Association Canada

44 events listed

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Dawit Tesfaye

Dawit Tesfaye

General Manager at Momona Hotel Addis Ababa, Ethiopia


Production Manager at Waxprint Nigeria Lagos, Nigeria




Reporter at Dailyasas Rawalpindi, Pakistan
Wandiswa Ntengento

Wandiswa Ntengento

Journalism at Independent East London, South Africa


Ottawa, Canada
Hany Emara

Hany Emara

General Manager at United News International Cairo, Egypt

Schedule & Agenda

Fri, 23 JanDay 1
Fri, 23 Jan 08:30 AM - 09:00 AMWelcoming RemarksChair: Danielle Donadio@dsdonadioChief, Communications & Public AffairsBridgepoint Hospital@bridgepointtoRapid Fire Presentations: SocialMedia at Different Hospitals
Fri, 23 Jan 09:00 AM - 09:20 AMSocial Media at Toronto East GeneralRob Devitt @RobDevittTEGHPresident and CEOToronto East General HospitalSharon Navarro @shashanav1Senior Consultant, CorporateCommunicationsToronto East General Hospital
Fri, 23 Jan 09:20 AM - 09:40 AMEducating Staff and Other Stakeholders about the New BridgepointDanielle Donadio
Fri, 23 Jan 09:40 AM - 10:20 AMHosNav App and Instagram-Based Annual ReportLyndsay Carter @OslerHealthCorporate Communications SpecialistJoanne Yeung @OslerHealthTeam Lead, Digital MediaWilliam Osler Health System
Fri, 23 Jan 10:20 AM - 11:20 AMEngaging Patients and the Community through Social Media Workshop Rob HawkeThere is a ton of experience andknowledge in the room. u201cAhau201dmoments occur for the whole groupas people realize they have a piece ofthe puzzle to share. Robu2019s workshopwill facilitate exactly that so we canlearn from each other HOW to createmore meaningful patient engagementthrough social media in a way thatbenefits health care professionals,hospital communicators, and thepatients themselves.Active Social Media Patientsand Community Members in theAudienceKathy Kastner @KathyKastnerAnnette MacKinnon @anettoDeb Maskens @DebMaskensKCCNatrice Rese @NatriceRZal Press @PatientCommando
Fri, 23 Jan 11:20 AM - 12:20 PMHootsuite: Social Media ManagementJaime Stein @jaimesteinSocial Media and MarketingHootsuiteu2022 How to best optimize this toolu2022 Social media marketing efforts at Hootsuite
Fri, 23 Jan 12:20 PM - 01:15 PMNetworking Luncheon
Fri, 23 Jan 01:15 PM - 02:00 PMSocial Media and Crisis Communications• How social media has changed crisiscommunications• Applying new techniques to be able tocommunicate during emergenciesPatrice Cloutier @patricecloutierTeam Lead, Strategic CommunicationsMinistry of Community Safety andCorrectional Services
Fri, 23 Jan 02:00 PM - 02:15 PMNetworking Refreshment Break
Fri, 23 Jan 02:15 PM - 03:00 PMThe Canadian Olympic Team Digitally Takes on the World: Sochi 2014 and BeyondThe digital and social media strategyin Sochiu2022 Year-round engagement strategy withexamples of activations on reaching,engaging, retaining and registeringfansu2022 The value of a fanGeorgia Sapounas @georgiasapDigital ManagerCanadian Olympic Committee
Fri, 23 Jan 03:00 PM - 03:50 PMSocial Media: The What, the Why and the ROI Patrick Ou2019Malley@617patrickSocial Media and GoogleSEO ExpertSocial media is very powerfulcommunication tool, but how do youknow if your efforts are helping yourgoals or if they are wasting your time.In this session, Patrick will show youtechniques you can use to measureyour results, but also to improve yourresults.Some of the take aways from thissession include:u2022 Why you arenu2019t getting muchengagement on Facebook, and specifictechniques to improve itu2022 Whether Twitter is a waste of time, andthe specific test that you can performevery quarter to see if it is usefulu2022 How YouTube can be the mostpowerful type of social media
Fri, 23 Jan 03:50 PM - 03:50 PMAdjournment
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Visitor Ticket Price

515 USDRegistration Fee + HST
43.642143 -79.389310

Venue Map & Directions

map of Renaissance Toronto Downtown Hotel

Renaissance Toronto Downtown Hotel

1 Blue Jays Way, Toronto, ON M5V 1J4

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