Strategy Summit B2B E-Commerce & E-Business

Flexible, scalable, customer-oriented - today's B2B e-business has to be many things. Above all, it must offer real added value to both the customer and the company itself. And that only succeeds if you focus equally on people, technology and processes. It is initially irrelevant whether digital channels are primarily intended to contribute to higher sales or whether the focus is on increasing customer satisfaction and an improved customer journey via customer portals - in order to generate .. continue reading further digital business in the medium term. Digital business affects the whole company and so it should be embedded in the general business strategy. In detail, the main thing is to optimally design the digital customer journey. Since this is becoming more and more complex and the number of channels and touchpoints is constantly increasing, headless commerce strategies, for example, are becoming more and more interesting because they allow companies to act quickly, flexibly and in a targeted manner. Our strategy summit is the ideal forum to exchange ideas with other practitioners and to gain valuable insights into the transformation processes of medium-sized companies and corporations.

User Reviews

5
18 Nov 2022

Afzaal Ahmad AnsariVisitor Kanpur at AAA International TradeKanpur, India

• Networking
• Execution

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5
17 May 2018

Alexandra parraVisitor mba student at Paris Business schoolParis, France

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