Strategic Agri-Marketing

05 - 07 Oct 2021Add To Calendar
Purdue Center for Regional Development (Schowe House), Lafayette, USA
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Creating an integrated and cohesive marketing strategy has many moving parts. How do you efficiently allocate your company's limited resources with confidence across multiple functions related to your company's marketing plan?. How do you efficiently allocate your company’s limited resources with confidence across multiple functions related to your company’s marketing plan? Every marketing decision made has implications on the overall marketing strategy. In Strategic Agri-Marketing, you .. continue reading will develop a more strategic approach to marketing, learn to build marketing models with measurable results, and integrate variables that meet both the marketing and financial objectives of your agribusiness. From there, participants breakout into small groups to work alongside industry peers to apply concepts learned to real-world case studies and current agricultural marketing scenarios. Explore the elements of brand including the characteristic, personas and promises that are derived from them.


09:00 AM-06:00 PM (expected)
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100 - 500
Based on previous editions

Category & Type

Education & Training


Oct 2021 Interested
+4 more editions

Frequency Annual

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Center for Food and Agricultural BusinessRenowned

USA13 Total Events / 5 Upcoming Events
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2262, 1341 Northwestern Ave, West Lafayette, IN 47906, USA

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