# 4,78,237

Impressions

# 1,59,125

Email Reach

# 11,615

Social Media

# 369

Registration

About their Event

Name of the event

Fastener Expo Shanghai 2018

Company

ITE Ebseek Exhibition Co., Ltd.

EDITION

9th

Industry

Industrial Engineering

Venue

National Convention & Exhibition Center, Shanghai, China

Request Demo

About Fastener Expo


The Fastener Expo Shanghai has already completed nine editions successfully. This expo covers all the aspects of the fastener industry, from a wide range of products to related technologies.

Some of the major products, it includes are non-standard pieces, fasteners for industrial application, fastener manufacturing technology and equipment, mould and consumables for fasteners, raw materials etc.


Goals

The goal was to identify the right channels that works to gather traffic and promote the event at an international platform.The requirement was to extend Event’s reach and to Invite the International Audience.

ITE Ebseek Exhibition believed that China’s fastener itself is an opportunity, as well as a challenge. To make sure that the right things are placed in the right hands, they opted 10times to take care of their international marketing programme.

Wendy Wei
Deputy Marketing Director, ITE China

Plan of Action

We here at 10times believes in keeping things as close to perfect as perfect can be, that is exactly the same approach we kept here. 10times framed out intended promotion and targeted through the mediums and the strategies.
To create the right buzz and to give amazing branding, 10times made this event more of GLOCAL ( Global + Local).


How we did it

Though Rome was not built in a day, so as the success of this event, we initiated our first few steps like :

  • Increasing visibility of event - Event is Segmented into relevant categories to channelise potential interest. Visibility of the event is increased on our platform strategically & we help the visitors to reach out the event digitally.
  • Digitally - A team of experts work on the unique designs & relevant content for each campaign to attract users on our social media platform.
  • Content - A team of experts reviews the content, works on powerful messaging to deliver correct information & boost visibility.
  • Share & Invite - This option works as digital word of mouth with our already registered users. They can refer to the event by using our various mediums. It helps in networking, connecting potential prospects, building relationships etc.
  • Banner Promotion - Banners of the event is listed under various categories on our platform.

Results

Fastener expo shanghai became a success story for 10times with remarkable achievements

  1. Impressions   -  4,78,237
  2. Email Reach   -  1,59,125
  3. Social Media  -  11,615
  4. Registration   -  369

result



- Client Testimonial -

What I think is that I was satisfied with your service and the packages, it helped attract more overseas visitors,
and your reactions was also very fast. Which makes me more confident for our future deep cooperation.

st
Wendy Wei
Deputy Marketing Director
ITE Shanghai Exhibitions, China