AFP Webinar: The Art of the Legacy Ask

This webinar will present the similarities and differences between a legacy and a major gift ask, what research tells us how donors make decisions .. Read more and how you can harness all this information to craft a deeply personal and successful legacy ask. Learning Outcomes Understand how asking for a legacy differs from other fundraising asks, Learn about the research on how decisions are made, Feel confident in our ability to make a solid legacy ask.